Good governance helps keep News healthy and engaging.
There are two kinds of News admins:
- News Editors, who “own” News view overall. These should be the people responsible for internal communication at your organization.
- News Reporters, who can create and publish News items, under governance set by the Editors.
Good governance can include:
- Ensuring clear ownership of News view
- Harnessing Reporter Groups
- Creating an Editorial Board
- Using templates
- Having a content strategy
Ensure clear ownership of News view
It’s best practice to have only a few News Editors who assume full ownership of the view.
News Editor(s) are responsible for:
- Setting the content strategy
- Tracking News metrics
- Encouraging Reporters, holding them accountable to clear publishing mandates and cadences
Harness Reporter Groups
Reporter Groups allow News Editors to enable Reporters to publish to News in a controlled way. Learn how.
With each Reporter Group, Editors can restrict the audience to which the Reporter can publish and block their ability to use “noisy” features like Featured.
A Reporter Group can be made up of an individual, a team, or everyone in your organization.
Create an Editorial Board
Depending on the size and nature of your organization, it might make sense to implement an Editorial Board to govern and approve News content.
To do this, your Reporter Group’s “Publish to” audience should be the News Editor(s) that make up your Editorial Board.
In this mode, Reporters will initially publish items only to the Editorial Board (which could be just you). The Editorial Board can then edit the item and upgrade its audience as appropriate, all while maintaining the original Reporter as its author.
Use templates for consistency
Templates make creating and consuming regularly published items easier, such as “Job Posting” or “New Employee” articles.
The best way to replicate an existing item is with Duplicate. Editors can do this by:
- Open an existing item (be it in Draft or Published)
- Click on the action menu (three dots) at the top right in the viewer
- Select “Duplicate”
To get you started, we’ve prepared these simple kits for Departmental Updates, New Employees, and “Meet the Role” articles.
Get deliberate with your content strategy
Our best News Editors capture their publishing cadence per Category and Reporter in an editorial calendar. This plan for your team to follow throughout the year lays out what type of content you'll deliver and when and how you’ll deliver it.
This guide sets out a wide variety of article themes and communication topics. It includes two types of editorial plans as examples of building your content plan and providing a road map for the coming year.
Use them for inspiration or follow one precisely; find out what works best for your organization and get the jump on your year ahead!
Think of News as your living historical record
One of the great things about the News is that there is no need to delete old News items to make space for new ones. Just-published News items simply push older ones out of view, so there is no need to clean them out.
Those out-of-view News items are easy to find via Search when you want to. Now you can verify something that was published five years ago, review the results of a long-ago Poll, or check what you wore to the last year-end party. You can even use this historical record to do "archeology" on how your culture has evolved over the years.
If you still have News items you feel you should remove because they are out-of-date, no longer valid, or no longer apply to your org, then you can always use the Archive feature. Moving News items to the Archive unpublishes them but doesn’t delete them. It does make them unsearchable—another good reason to not Archive in the first place.
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